Selling Your Home? PRICE IS KEY!
Selling your home? Price is key! A realistically priced home will sell, an overpriced home will not. Sounds simple, right? As a seller your main focus must be identifying the appropriate price for your property.
In any real estate market, overpricing is overwhelmingly the single biggest reason properties do not sell. All you will accomplish by listing high to “test the market” is wasting valuable selling time & allowing your property to become stale.
If your price is not competitive, all the marketing in the world will not sell your home. Real estate markets are subject to many influences, & what you paid for your property has nothing to do with current market value.
You must be objective when pricing; remember it’s strictly business. Sellers view their homes in an extremely personal light. Buyers are looking for the best value.
Realtors & appraisers gather data by reviewing other similar properties that have recently sold or are actively on the market for sale to arrive at value. When selling your home, you must allow this market data be your guide.
Price your property realistically! Do not overprice!
Price competitively, be guided by market data!
Be objective, it’s a business transaction!